How could I set Elle & Company apart? Apart from my aesthetic, apart from my colorful more feminine design style? My approach to this was to take a look at the frustrations and the needs of both clients and designers in my industry. I started to think about how I could set myself apart. You can differentiate yourself through other things like your process. I would argue that your aesthetic is a piece of it, but it goes far beyond that. A lot of people think about differentiation in terms of aesthetic. You'll want to stand out among people who are competing with you for clients. You want to be able to set yourself apart in order to attract perspective clients. It's hard to set yourself apart especially when you're first getting started. ![]() There are so many graphic designers out there, there are so many photographers out there, interior designers, coaches, whatever it is that you do, you probably feel like you're one of millions, and you just might be. I don't know about you, but especially when I first started out, I had a really hard time figuring out how I could stand out in such a saturated industry. You all already know this, that's why you're here today and that's why you want to figure out how I was able to grow my waiting list. Your business, if you’re a service based business, really rides on whether or not you're able to book clients. Clients also mean bringing in more money. I knew that if I booked enough clients and booked far out in advance, that I'd be able to streamline my income and bring enough income in, and have enough stability to be able to leave that pesky day job and work for myself. One of which, which was huge, was to leave my 9 to 5 boring desk job and pursue Elle & Company full time. Now, I know when I first started Elle & Company, that was one of my biggest hang ups, because if I was able to book clients and able to even start a waiting list, then I would be able to reach my goals as a business owner. ![]() I wanted to do this webinar today, because I have a lot of people ask me about how to gain clients. ![]() Lauren Hooker: Hello everyone and welcome to this week's Ellechat on how I grew my client waiting list to over 250 prospective clients.
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